Our story

Let’s move on UP

Forget ‘out with the old, in with the new’. We make the old new again, by upcycling waste to must-haves. By adding value without adding new waste or spilling energy. We recreate and design a new purpose for each object, while maintaining its unique and authentic characteristics. Upping is the new new.

From waste to must-have

We search for beauty in many kinds of wasted materials. Any tyre, bottle or coffee bag has the potential to become a real must-have. Our partners in India and Indonesia collect waste to avoid them ending up in the landfills.

Upcycling is not recycling

Upcycling specialist IWAS gives unwanted items like glass bottles a new lease on life. The difference between upcycling and recycling? We creatively repurpose old materials like glass bottles, tyres and coffee bags, preserving their unique, original characteristics, simply by adding craftmanship and clever design. Recycling is an energy-intensive process in which products are broken down to their raw materials to be used as resources.

Hand-made with love

All of our products are hand-made with love by local artisans in India and Indonesia. We give back to the community by providing durable employment and by valuing the work of local communities. Each of our upcycling partners is part of a bigger story.

What we’ve been UP to


Providing employment
for 46 local families


Saving 41 tons of waste
saved from the landfills


Educating 102
deprived children